About us

Shortlisted for Best Management of a Sportsperson - Jimmy Anderson, 2013 Sports Industry Awards

Industry-acknowledged experts in the field of client-relations, contract negotiation and media development, Activate Management offer bespoke talent-handling across the career arc of our never-larger-than-boutique client roster.




From contracts and career planning. To media relations, pitching, PR and client-tailored events. We offer our clients full financial management support and put together comprehensive strategies for their careers.

In short, we only work with top-end talent – helping them to maximize their careers and supporting them in their life away from the playing field, stage or TV cameras.

@ActivateMgt on twitter...

Meet Our Team

To paraphrase sport, we look to 'man mark' our clients.


Devoting energy, time and personal attention to getting things right at each stage and every point of internal and external contact.

Ours is a wholly-collaborative and immersive 360° approach to client management.

We build a partnership with our client list that means constant communication so that they are assisted when needed but also lead the strategies in place for their lives on and off the field or stage.

From accounting to steering clear of the 'zoo-mentality' associated with big agency life.



Luke Sutton

Managing partner of Activate Management and Co-Founder and Director of Activate Sport Ltd. At the end of 2011, Luke retired from a 15-year professional cricketer career, in which he was a widely respected Club Captain with Derbyshire CCC. This means Luke is still close enough to the sharp end of pro sport whilst also being able to grace the boardroom with Activate Sport Ltd.

Gaia Bursell

With previous experience at the Professional Rugby Players’ Association and the Professional Cricketers’ Association before crossing into mainstream talent-handling and events at Fireball, ITM Sports and Insanity. Gaia has developed the career portfolios of clients Olly Barkley, Martine McCutcheon and David Hasselhoff. Gaia’s experience in talent and event management is vast and leads the commercial activity of our client list and our events management division.

Katie Wagner Lyons

Following a 2:1 degree in Broadcasting from Leeds University, Katie moved from through the ranks of Television and PR to finish as the Talent Producer for BBC Breakfast and Question of Sport. Katie’s vast experience in the media and dealing with talent makes her a crucial member of the team.

Cricket

Rugby

Boxing

TV & Media

Entertainment

Music

Luke Sutton
Managing Partner

07966 222342
luke@activatemanagement.co.uk

Gaia Bursell
Commercial Director

07738 029229
gaia@activatemanagement.co.uk

Katie Wagner Lyons
Senior Agent

07973 405777
katie@activatemanagement.co.uk

Address

Activate Management
Barn 4
West Courtyard
Dunston Business Village
Dunston
ST18 9AB
info@activatemanagement.co.uk